Gwinnett County’s kaleidoscope logo embodies our multicultural, interrelated, and intertwined community.
The kaleidoscope features overlapping shapes producing multiple colors to capture the diversity of our county’s residents, who hail from all backgrounds. These residents, connected by the unique experience and promise of Gwinnett, represent a blend of generations, educational attainment, professions, religions, skills, and cultures that enrich our community. The unifying crest in the center signifies integrity, a core value that guides Gwinnett.
Gwinnett is known internationally for the County’s streamlined, efficient County government and its superior, award-winning public services. The logo and brand reflect the efficient, modern, and business-like government we are today.
The County’s tagline, “Vibrantly Connected,” celebrates our dynamic community—filled with energy, creativity, and passion that weave through Gwinnett’s schools, businesses, nonprofit organizations, civic institutions, and County government.