Gwinnett County’s kaleidoscope logo embodies our multicultural, interrelated, and intertwined community.
The kaleidoscope features overlapping shapes producing multiple colors to capture the diversity of our county’s residents, who hail from all backgrounds. These residents, connected by the unique experience and promise of Gwinnett, represent a blend of generations, educational attainment, professions, religions, skills, and cultures that enrich our community. The unifying crest in the center signifies integrity, a core value that guides Gwinnett.
Gwinnett is known internationally for the County’s streamlined, efficient County government and its superior, award-winning public services. The logo and brand reflect the efficient, modern, and business-like government we are today.
The County’s tagline, “Vibrantly Connected,” celebrates our dynamic community—filled with energy, creativity, and passion that weave through Gwinnett’s schools, businesses, nonprofit organizations, civic institutions, and County government.
The kaleidoscope logo is Gwinnett’s first official logo. The county was previously represented by the seal of the Gwinnett County Board of Commissioners, which has changed several times since the County’s creation in 1818.
The first election of County commissioners was held in 1873. Five commissioners represented Gwinnett County’s residents from 1873 to 1916, when the board was reduced to three commissioners. In the mid-1950s, the board began using the seal to the right. Before this first seal, a hand-drawn seal with initials or the word “seal” were used in its place.
In 1968, the Board was reorganized once more to seat four district commissioners and one chairman elected countywide with staggered four-year terms. In 1972, the old seal, which said, “Clerk Co. Commissioner Court, Gwinnett County, Georgia,” was replaced by a new seal that read, “Board of Commissioners of Gwinnett County, Georgia,” to better reflect the role of the Board. The center of the new seal featured a three-post archway taken from the state seal. As a result, the 1972 seal was often confused with the state seal.
In 1988, artist Bill Pendergrass of Lilburn drafted a new seal with input from County commissioners and staff. The seal included an unfurled scroll depicting the Declaration of Independence and a quill, referencing the County's namesake, Button Gwinnett, a signer of the Declaration of Independence. It also featured cotton bales signifying the early days of the county's agriculture, plus green trees signifying foliage and buildings representing modern development. It had a banner emblazoned with “December 15, 1818,” the date Gwinnett was created, and 13 rays for the 13 colonies (at the time the 1988 seal was drawn, these rays also represented Gwinnett's 13 municipalities; however, before the seal was adopted, a 14th city was added). Around it all were the words, “Board of Commissioners of Gwinnett County, Georgia.”
Recognizing the County’s growth, development, and diversification of both people and industry in the years since the 1988 seal was adopted, the Gwinnett County Board of Commissioners began an endeavor to create and adopt a new logo that would better represent our vibrant community. The design, created by the nationally acclaimed firm Perkins+Will, was selected after more than a year of interviewing and surveying residents, business people, and civic leaders about their perceptions of Gwinnett County and their vision for the future.
With a resolution passed on October 17, 2017, the Gwinnett County Board of Commissioners adopted the new seal, accompanying logo, and slogan to reflect contemporary Gwinnett.
Now, the kaleidoscope represents modern Gwinnett, built on the promise of integrity and the unwavering mission to make life better for our residents.