Our Brand

Our Mission, Vision, and Values are at the heart of everything we do.

MISSION & VISION
We deliver superior services in partnership with our community.

Gwinnett County sets the standard as a dynamic, vibrant community where all people can enjoy essential economic opportunities, safe neighborhoods, plentiful greenspace and recreational facilities. We are committed to partnering with others in our community who share a dedication to making life better for our citizens.

VALUES
We believe in honesty, fairness, and respect for all.

We believe in stewardship of public resources and protection of the environment and that all citizens should expect to live and work in a clean and secure community.

We value excellence, creativity, innovation, and new technologies and ideas.

We believe that our government must be customer-focused, fiscally responsible, and deliver services that are among the best in the nation.

WE ARE HERE TO SERVE
In Gwinnett County Government, we believe that public service is a calling that draws dedicated people who want to improve their community and to help their neighbors with superior service, competence, and professionalism. Gwinnett County employees work to provide high-quality services that meet the Gwinnett Standard of excellence. Our efficient and responsive staff is professional, well-trained, and highly motivated to deliver services that go above and beyond expectations.

WE ARE HERE TO CONNECT
Our services touch every resident and visitor in Gwinnett. From roads and drinking water to emergency medical services and parks, each person who passes through Gwinnett can see the work we put in every day. Our work reflects the vibrancy of our diverse population. Through the services we provide, Gwinnett County Government helps connect us as people as individuals and as a larger community.

WE ARE HERE TO INFORM
We share important messages with our residents. We are transparent about where their tax dollars go, and we let them know what we do to serve them every day. Our printed and electronic media with clean, easy-to-read layouts and designs should convey the highest standard of professionalism and clearly capture the spirit of Gwinnett.

WE ARE HERE TO BE VIBRANT
We are grounded – yet bold and creative — innovative and substantive without being flashy. We are direct with a clear point of view in everything we do, and we convey that using bright colors, strong photography, clear messages, and clean design.

When creating Gwinnett-branded materials we can all do our part to ensure one consistent brand voice by making sure the character of the work we generate is not in conflict with our voice and character traits.

Learn more about our style and how everything we do speaks truth into our brand’s promise to provide superior services.